Toshiba pits Normal against Boring in ad plans

NORMAL, Ill. — When Toshiba went looking for the everyday ways people use laptop computers for an advertising campaign, it decided to focus on two towns whose names scream run of the mill.

Normal, meet Boring.

Boring, Ore., that is.

Toshiba plans to film a handful of people in each city. Normal is in central Illinois’ flatlands while Boring is near Portland.

Toshiba plans a July 27 online contest to decide which town wins $15,000 worth of laptops for its local school district.

Beyond that, Toshiba is mostly mum on its plans for the towns with ho-hum names. It won’t say which locals it picked to concentrate on. Or just how normal or boring they are.