The Daily Illini

University alumnus shares view on starring in winning Super Bowl commercial

By Anna Hecht

February 18, 2014

Old Man Jim: “Get out of my yard!” Mr. Smith (stepping out of Doritos’ time machine): “Jimmy? You’re so old. It’s the future!”  After this final line, the Dorito logo flashes across the screen as millions viewed the Feb. 2 debut of Doritos’ contest-winning Super Bowl commerical, “Time M...

Super Bowl Ad-mania

Super Bowl Ad-mania

By Declan Harty

January 30, 2014

Jan Slater, advertising professor and dean of College of Media, fondly remembers Volkswagen’s 2011 “The Force” ad, shown during that year’s Super Bowl. The advertisement featured a young child wearing a Darth Vader helmet, trying to use “The Force” on his baby brother, the family dog and the l...