Kraft to acquire sweet European assets of United Biscuits
July 11, 2006
NORTHFIELD, Ill. – Kraft Foods Inc. said it will pay about $1.07 billion to acquire the Spanish and Portuguese units of United Biscuits in a move to broaden its global strength in cookie sales.
The Kraft plant in Champaign, 1701 W. Bradley Ave., is the largest food manufacturing facility in North America and the second largest employer in Champaign County. The plant produces processed cheese, pasta dinners and salad dressings.
The company also will reclaim the rights to all Nabisco trademarks in the European Union, Eastern Europe, the Middle East and Africa as part of the transaction. United Biscuits had held the Nabisco rights, which were originally Kraft’s, since 2000.
The acquisition comes with the company expected to be spun off as an independent company this year or next by majority owner Altria Group Inc., and two weeks after Kraft named Irene Rosenfeld to replace Roger Deromedi as CEO.
The deal also includes rights to United Biscuits’ local biscuit brands and the company’s Iberian businesses and seven plants in Iberia.
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“With our broader portfolio of strong trademarks, we look to achieve even faster growth in this key category,” said Hugh Roberts, president of Kraft’s international commercial division.
The deal is being financed by about $548 million in debt plus $522 million of the value for the redemption of Kraft’s outstanding investment in United Biscuits.
Metro Editor Danielle Gaines contributed to report.