WASHINGTON – In a novel effort targeting the lifestyle of North Korea’s eccentric president, the Bush administration wants to make it tougher for him to buy iPods, plasma televisions, Segway electric scooters and more.

It is Washington’s first-ever attempt to use trade penalties as a way of personally aggravating a foreign leader. They target items believed to be favored by Kim Jong Il or presented by him as gifts to the roughly 600 loyalist families who run the communist government.

Kim, who orchestrated a secret nuclear weapons program despite international efforts to stop him, has other options for obtaining high-end consumer electronics and other luxuries.

But the list of proposed U.S. penalties, obtained by The Associated Press, aims to make Kim’s swanky life harder: No more cognac, Rolex watches, cigarettes, artwork, expensive cars, Harley Davidson motorcycles or even personal watercraft, such as Jet Skis.

“While North Korea’s people starve and suffer, there is simply no excuse for the regime to be splurging on cognac and cigars,” Commerce Secretary Carlos M. Gutierrez said Wednesday in a statement. “We will ban the export of these and other luxury goods that are purchased for no other reason than to benefit North Korea’s governing elite.”