Comcast officials held a press conference earlier today as a way of answering the questions that have emerged in recent months.

“Comcast is still talking with the Big Ten Network,” said Rich Reggiero, vice president for communications. “In order for a deal to be reached, it has to be a good agreement for us as well as our customers.”

Other items on the agenda included the expansion company’s “Video On Demand” service.

“We have about 3,000 titles now, and hopefully that will be increasing to about 10,000,” Reggiero said.

Reggiero went on to assure customers that the upcoming switch to digital signals will not affect Comcast Customers. Comcast, he said, is taking steps to ensure their customers are covered for the switch.

Reggiero assured customers that, despite what they may have heard regarding Comcast’s increased service in the area,” the company’s values and level of service will remain unchanged.

“Our leadership in Champaign is still the same. Our office is the same as is our level of customer service,” he said. “People won’t see a big change in how we run.”