The Krannert Center for the Performing Arts announced a $30 million fundraising campaign that will take place over the next five years in order to strengthen and preserve Krannert.

The funds made from “Endow the Dream,” the name of this initiative, will mainly focus on artist fees, research, education and program needs, according to the Krannert Center press release.

“I think it is certainly an ambitious goal,” Bridget Lee-Calfas, advertising and publicity director for Krannert Center, said in an email.

Lee-Calfas said she is confident the money will be made, and they would not have announced this goal if it was not achievable.

Krannert currently receives funding from student fees, ticket prices, grants and endowment income. However, this does not cover the costs needed to present a “full spectrum of visiting artists,” the press release said.

“I think the spectrum and diversity of artistry will continue on its strong path,” Lee-Calfas said.

Having the additional income will allow Krannert to stabilize funding, so then, the focus can be on building revitalization, expansion and public engagement.

“I have noticed that despite the building being massive and central to campus, many people haven’t actually visited it,” Bennett Smith, freshman in FAA, said. 

Krannert Center is also celebrating its 50th anniversary this upcoming year, making this an exciting time, Lee-Calfas said.

“Endow the Dream,” therefore,  is the start of the next 50 years for Krannert, she said.

“It is an exciting time to be a part of Krannert,” Lee-Calfas said.  

Smith said he thinks the funds will help enhance the productions and other art displayed in Krannert.

Krannert is working alongside the “With Illinois” campaign, the University’s largest campaign, to continue to reach their goals.

“With Illinois” has a goal of raising $2.25 billion, and 56 percent of the goal has been met as of Jan. 29.

Donors to this campaign range from all over the United States and 100 other countries.

According to the “With Illinois” website, the top priority for FAA is to continue to find talented students and be able to continue funding scholarships.

The campaign funds will also fund activities such as research and student programs, just as “Endow the Dream” will.  

“Honestly, I just really want people to be inspired to give the arts money,” Smith said.

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