Rewards have always been part of the fabric of casinos. From VIP programs at the physical locations to digital rewards in every shape and form imaginable, these inject an extra element of excitement into the world of the casino. It’s not just about playing the games and hoping for a big win; it’s also about getting extra bonuses that sweeten the playing experience and increase the thrill.

Rewards come in all shapes and forms, sending a special message to each player: thank you for your business; you are appreciated. They tell a player that even if they lose a few rounds, their presence is recognized and wanted. That’s a great message to send, and casinos everywhere have different ways of doing it. It’s well-known that humans respond positively to rewards – but what kinds of rewards are used and why they are effective varies quite a lot.

Let’s break down some rewards and how they help casinos elevate the playing experience for everyone.

Casino Coins

You might instantly think of bonus rounds or platinum tiers when you hear the word rewards, but before we go there, let’s look at coins. Some casinos offer up their own unique virtual currency for anyone who plays their games, and this currency can then be spent at the casino shop.

For example, the mBit Casino shop lets you spend your “Bitty coins” to unlock rewards of your choosing – whether you want free spins, special bonuses, or something else. The tier you have reached will determine which offers you can choose from (and if you’re in a high tier, you can also pick from the lower tier offerings if something catches your fancy). Bitty coins are earned just by playing games – no extra effort required on the part of the player. That means anyone can access this perk and enjoy the mBit Casino shop.

But what makes this a stand-out option for casino platforms to offer? Well, the most important thing – it’s accessible to everyone, since you earn coins just for playing. That encourages players to come back again and again, being rewarded in small increments for their time, even when they don’t directly win a game.

Additionally, the use of tiers incentivizes regular play and challenges players to reach the next level. Frequent users will generally see better rewards with this kind of program, encouraging loyalty and building good customer relationships.

Coins are therefore one of the most effective bonus options casinos can offer – but of course, they aren’t the only one. Let’s look at other perks too.

Free Spins/Plays

Free spins are another very common perk you’ll see casinos offering. They crop up in welcome offers, weekly bonuses, tier rewards, loyalty perks, and more. Players who haven’t engaged for a while might get a retention email offering them free spins for returning. These are the bread-and-butter of casino rewards, and you’ll often see them around holiday times too.

So why are these so popular? The main reason is that they let the player try new things without any risk. If there’s a slot game you’ve always kind of liked the look of but you don’t want to spend money on in case it’s not as great as the icon suggests… well, free spins let you test it out and see whether it’s one you want to add to your favorites list without laying out a single cent.

You’re also likely to see more of these bonuses if you play with crypto, since many casinos like to encourage players to use digital currencies.

These bonuses mean players can experiment and find games that suit them. Given the vast catalogs many casinos showcase these days, with hundreds or even thousands of games, giving players free rein to experiment is definitely a good thing!

It also works well for retention; if you haven’t played for a while and an email crops up with free spins, you’re much more likely to feel like returning and using those. That generates positive experiences and again boosts customer loyalty.

Scoreboards/Shout-Outs

Not every prize has to be focused on a tangible reward. For some players, getting recognition for a big win or knowing that they’re among the top players of their favorite games is more than enough.

That’s why lots of casinos host leaderboards and also create social media shoutouts when a player has a particularly big or exciting win.

This kind of approach is a great way to attract users from other channels, showing users what’s possible and highlighting the win potential of certain games. Getting this kind of shoutout is definitely a great way to engage users and ensure they feel recognized when they get a big win of some kind.

Of course, all these strategies appeal to different players, and the real power lies in combining them, along with other reward approaches, to captivate players and increase retention in a variety of ways.