For most, this week is like any other. For Sigma Kappa, it’s Ultra Violet.

Whether walking down the Quad or perusing Facebook, it is likely that students have either seen or heard about Sigma Kappa’s Ultra Violet campaign. The sorority has created a new national campaign for all chapters of Sigma Kappa around the country, said Susan Dolinski, a junior in LAS and president of Sigma Kappa.

“This is the first time that we are conducting all of our philanthropy events in one week,” said Maggie Tinkoff, junior in Education and foundation chair of Sigma Kappa.

Making these week-long Ultra Violet campaign events possible involved an incredible amount of planning. “Each event requires careful consideration and each member of Sigma Kappa is expected to help out in each Ultra Violet event,” Tinkoff said.

The amount of preparation needed surprised some members of the sorority.

“This was a really big event to plan. I didn’t really realize how much planning had to be done until we actually started it,” said Liz Cleveland, sophomore in LAS and secretary of Sigma Kappa.

The Ultra Violet events consist of Sigma Kappa sisters canning, or asking for monetary donations throughout the week. Members can be found canning on the Quad during the day and in front of Insomnia Cookies at night, Cleveland said.

“Canning has been going really well, and it’s also an easy way for anyone to get involved,” Cleveland said.

The events for the week also involve a Find-A-Cure Fiesta Dinner on Friday and Sigma Kappa’s first Ultra Violet Ultimate Frisbee Tournament on Saturday.

The Find-A-Cure Fiesta Dinner costs $6 at the door or $5 in advance. Tickets can be bought from Sigma Kappa members. Participation in the Ultimate Frisbee Tournament costs $100 for a team of seven, and each participant will get also receive a T-shirt, Tinkoff said.

The campaign is an effort to raise money for the Sigma Kappa Foundation, which benefits four different philanthropies. These consist of gerontology (the study of aging), Alzheimer’s research, Inherit the Earth and the Maine Seacoast Mission.

The events are a fun and easy way to participate in a great cause, especially since every event is open to all members of the university, Dolinski said.

Although this is the first time a Greek sponsored Ultimate Frisbee Tournament is taking place, that isn’t keeping people from expressing interest in the campaign. Many students have already showed their interest through buying tickets to the Fiesta Dinner and signing up to play in the tournament, Tinkoff said.

“No one else ever really had a Frisbee tournament before and we thought it would be a new, fun and exciting event considering the nice weather,” Dolinski said.

Part of Sigma Kappa’s method to get the word out about Ultra Violet week was by making announcements at various chapter houses on campus, she said. Members of Sigma Kappa have also been using the internet to its fullest advantage, creating Facebook groups to promote events while also swapping out their own default pictures for event flyers in order to grab peoples’ attention.

“We’re really proud of our endeavors. Our sorority has participated in every fraternity and sorority philanthropy event this semester,” Dolinski said.

In the end, though, the main goal of the campaign is to make an impact and raise as much money as possible for their philanthropies, Tinkoff said, adding, “I am so excited and proud of Sigma Kappa.”