Singer-songwriter JVKE, known for his famous song “this is what falling in love feels like,” has released yet another tune that covers more on the topic of love, titled “i can’t help it.” 

The new tune, released on Aug. 25, has already garnered hundreds of thousands of views in the few days it’s been out. Although it’s been nearly a year since JVKE put out “this is what falling in love feels like,” “i can’t help it” sticks to the familiar harmony of the tune. 

The first line in “i can’t help it” is one that’ll be recognized from a different tune by Elvis Presley, titled, “Can’t Help Falling in Love.” JVKE’s song title is reminiscent of this fact, similarly titled, “i can’t help it.”

Although the first line of JVKE’s tune is “Cause I can’t help falling in love with you,” it contrasts with Presley’s, creating a more energetic love song than the 1961 hit. 

While Presley’s song feels quieter in nature, bringing about a gentle and whimsical idea of what falling in love is like, JVKE turns that idea around, making his song a loud and bold musical rendition of what love can feel like for others.

With lyrics from Presley’s song of love from the past, and JVKE’s song about love from the present, “i can’t help it,” establishes feelings of both nostalgia and modern-day romanticism.

As soon as the first line is sung, JVKE turns to his signature melody — loud beats that appear between lyrics and during the choruses. This musical element adds excitement to the song, as well as imitated the sound of a quickly beating heart, another experience of love that makes the song seem more authentic in nature.

As the song continues, it gives off a surprisingly holiday-like melody as well, adding to the sense of warmth that the audience can feel when listening. Although the song is barely around the three-minute mark, this song makes a perfect impact within that time. With the song being so short, it also gives fans the chance to rewind and listen for a while, blending in seamlessly with the background while working or studying.

Other lyrics like, “It’s happening / And I can’t stop it,” give more context to this particular love song, making the tone feel more desperate. This depiction of falling in love brings with it empathy from the audience as well, especially those who have experienced the helpless feeling of falling in love before.

The song finishes abruptly, with JVKE singing, “I can’t help but fall in love with.” Yet he never utters the last word of the sentence: “you,” which gives the song a feeling of incompleteness to it, making it more interesting as well as more developed emotionally.

Although JVKE takes inspiration from Presley’s lyrics in, “I can’t help falling in love with you,” “i can’t help it” is all his own, and he brings the experience of falling in love to everyone who will listen. This edition of “i can’t help it,” brings a lot to his collection of love songs over the last few months, leaving everyone wondering where his next tune will bring us.

Both Presley’s and JVKE’s songs are incredibly emotional and are about falling in love in different ways. JVKE’s newest tune, however, is one that will make just as many musical memories as Presely’s has in the not-too-distant past.

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