The not-so-morning people of the world can rejoice, or at the very least wake up a little easier, with the release of a new smart phone application that will allow coffee drinkers to get their morning fix a little faster.
Starbucks Card Mobile went national for both iPhone and Blackberry users, allowing them to pay for their coffee with a quick scan of their mobile devices.
Essentially, the app uploads Starbucks Cards to create a digital wallet for users and allows them to check account balances, reload their cards and track Stars in the My Starbucks Rewards program. In 2010, the behemoth coffee chain generated $1.5 billion through Starbucks cards, both physical and digital.
Users of the new app have had mixed reviews. Nicollette Khuans, junior in LAS, recently downloaded the free app, but had trouble using it at the Starbucks on campus, 503 E. Green St. According to the company website, nearly 6,800 stores currently feature the app, but not the Champaign location.
Khuans went to Starbucks sans wallet in hopes of trying out the new app, but found the “time-saving” app did just the opposite. The campus Starbucks does not have the scanner required to scan the in-phone barcode to streamline the checkout process, and Starbucks staff had to manually enter the digits from her Starbucks card from her phone.
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“I was in line for probably five minutes. I held up the whole line,” Khuans said. “The app is supposed to be convenient because you can sync multiple cards on your phone and refill (them) on your phone. (But) I don’t think it’s worth it, and I probably won’t be using it.”
For Amy Langendorf, senior in ACES, Starbucks is the only way she can get her coffee kick. Langendorf, who drinks a venti skinny vanilla latte with an extra shot of espresso about twice a day, has been a devoted Starbucks zealot since high school. Now in Champaign, Langendorf said the Starbucks baristas know her by name.
“It’s sad,” she said. “But I feel like if I spend (my money) on coffee, then I don’t spend it on other things.”
Although Langendorf does not have the app, she said she hopes to download it soon on her smart phone.
“It saves time,” she said. “It’s more convenient. When I go to class, I forget my wallet all the time.”
Laura Carroll, freshman in LAS, said she thinks it would be useful for people who are short on time in the mornings, but could also lead to mindless spending.
“It might make it too easy to get Starbucks, and (you) spend more money than you usually would,” said Carroll, who frequents Starbucks at least three times a week. “It also depersonalizes the experience of going there.”
Khuans also said the idea of using phones as credit cards could be dangerous if other companies catch on and create similar apps for smart phone users.
“I think it is kind of scary because people lose phones, and you have all that (credit) on there,” Khuans said. “I don’t think it’s necessarily advantageous. I think it’s a good idea in theory, but I don’t think it will be a regular thing for me unless this is the only way to pay.”
Starbucks offers iPhone users an additional app, the myStarbucks app, that lets users locate nearby Starbucks, get directions, and scan the menu and nutritional facts; all at the touch of a highly-caffeinated finger, making Starbucks customers a little “app”-ier.