The Daily Illini

Super Bowl Ad-mania

Super Bowl Ad-mania

By Declan Harty

January 30, 2014

Jan Slater, advertising professor and dean of College of Media, fondly remembers Volkswagen’s 2011 “The Force” ad, shown during that year’s Super Bowl. The advertisement featured a young child wearing a Darth Vader helmet, trying to use “The Force” on his baby brother, the family dog and the l...